The Professional Sports Bettor Who Turned a $700,000 Loan into $400 Million Business Empire
Meet Matthew Benham, a remarkable figure in the world of sports betting. With data analytics as his compass, he turned a $700,000 loan into a staggering $400 million empire.

Benham has been featured in numerous news outlets, including The New York Times and Forbes, and has become a sought-after speaker on the topic of data analytics in sports. Image Source: Flickrl
Matthew Benham’s Foray into Sports Betting
Matthew Benham is a name that has been making headlines recently in the world of sports betting. This British statistician, entrepreneur, and professional sports bettor is known for his use of data analytics to turn a $700,000 loan into over $400 million.
Benham’s story began in the early 2000s when he founded Smartodds, a company that provides statistical analysis and betting advice to professional sports teams. Using his background in mathematics and data analysis, Benham developed a unique approach to sports betting that relied heavily on statistical modeling and predictive algorithms.
Winning with Data
Benham’s approach paid off in a big way. By the end of the 2019-20 English Premier League season, Benham’s two soccer teams – Brentford and FC Midtjylland – had achieved promotions to higher leagues, thanks in large part to his data-driven approach to scouting and player recruitment.
Benham’s success in the world of sports betting has not gone unnoticed.
While some critics have raised concerns about the ethics of using data analytics to gain an edge in sports betting, Benham has maintained that his approach is both legal and ethical. He has even gone so far as to donate a portion of his winnings to various charitable causes.
Beyond Betting
Looking to the future, Benham has hinted at expanding his data-driven approach beyond sports betting. He has expressed interest in using data analytics to improve other industries, such as finance and healthcare.
Matthew Benham’s success story is a testament to the power of data analytics and the value of using statistical modeling in sports betting. With his impressive track record and commitment to ethical business practices, it is clear that Benham is a trailblazer in his field who is sure to inspire many more entrepreneurs and data scientists to come.